Every year, millions of students & young adults choose their lifelong brands. Are you in the conversation? We are YM - Youth Marketer and we've been developing & executing pan-India college & youth marketing campaigns for brands across categories for 10+ years.
Trusted by India's leading brands
From the college canteen to the campus mainstage — we design, execute, and measure campaigns that make your brand the one students talk about.
In colleges, schools, canteens, gyms, PGs, hostels, & co-working spaces. Trials & sampling drives, events & workshops, fests tie-ups, as well as branding & ad spaces in campuses.
We have a vast network of 4000+ colleges in Tier 1, Tier 2 & Tier 3 cities. We've meticulously built a network of 'popular' students — those who head college societies and have a large social following — to lead our campus ambassador program and be the voice of the brand!
Nano and micro-influencers who are actual college students. Authentic content that resonates because it comes from peers, not celebrities.
Deploy our army of Campus Ambassadors spread across colleges in India to acquire new users and leads for your brand. High-intent, peer-driven acquisition at scale.
Ratings & reviews across platforms, testimonials, and enhanced social media engagement. We build and protect your brand's credibility in the spaces where students look.
We build and scale proprietary IPs — campus competitions, creator series, and culture-led formats — to drive sustained student engagement and long-term brand recall.
Share your content in niche-specific WhatsApp groups — student groups, college & classroom groups, family groups, and workplace groups. Reach students where they actually talk.
Strategic branding at India's biggest college fests — Mood Indigo, Oasis, Antaragni, Rendezvous, and hundreds more across IITs, NITs, and top universities.
Real-time insights into what India's youth thinks, buys, and believes. Data-driven strategy built on direct campus engagement and surveys.
We deep-dive into your brand, audience, and objectives. Our youth strategists map the most relevant campuses, cities, and student segments for your campaign.
We design campaigns that feel native to campus culture — not corporate. From experiential concepts to digital content, everything is built by people who live the Gen Z life.
Our on-ground campus network deploys with precision. Student ambassadors, event teams, and influencers activate simultaneously across cities.
Real-time dashboards. Footfall data. Engagement metrics. Social reach. You see exactly what your campaign achieved — and what to do next.
Average campaign NPS
84 / 100From Delhi to Chennai, Pune to Guwahati — our boots-on-the-ground presence spans every major university city in India.
We don't serve every demographic. Our entire operation — strategy, creative, execution — is built for the 18–25 Indian college student. That specialization is your competitive edge.
Posters and pamphlets don't cut it. Our student ambassador network lives on campus, understands local culture, and builds genuine brand affinity from within.
Beyond IITs and IIMs. We reach the next 200 million consumers in Tier 2 & 3 cities who will define India's next decade of consumption.
Campaign live in 7 days. Our pre-qualified ambassador network and campus relationships mean we move at startup speed, not agency speed.
Every activation tracked. Every lead captured. We give you data that justifies the spend and informs the next campaign — not just a photo album.
Whether you're launching a product, acquiring users, or building long-term brand love on campus — tell us what you need and we'll send a proposal within 48 hours.